Sweden is one of the world's biggest exporters of music. At its peak, the country was the third-largest music exporter in the world-right after the USA and the UK. A wide range of music such as pop hits, EDM & minimal techno reach masses worldwide, all the way from the Nordic hit machine.

PR Records rides that wave for over a decade now. 'A lot of Swedes are creating worldwide dance hits now,' says founder Patrik Remann. 'With PR Records, we always want to create something better; not copying old stuff. Instead, developing artists and new styles of music. We have found and started some careers on PR Records such as John de Sohn, Vigiland, and Swedish EDM artists like Alesso Facchetti.' But the free download of PR records is actually not an electronic song, but a reggae acappella-in Swedish.